O’Keeffe’s Working Hands Hand Cream has rolled out a new national marketing campaign that features Americans engaged in professions that require extensive and dexterous use of their hands—from Mackinac Bridge workers in Michigan to vet techs caring for livestock and family pets. The new creative includes television, print and digital advertising. “Consumers identified so well with our testimonial approach to advertising that we knew we had to continue to communicate this way and build upon...